Programmatic email marketing is a consumer-first, permission-based targeting solution that builds strong relationships with your customers. Email marketing is still the #1 direct response marketing tool online. We are able to engage and re-engage with your customer at multiple touchpoints with creative messages that’s geared towards driving results.
For an ultimate cross-channel marketing solution, we can intersect email with display advertising and other programmatic solutions to target the same consumer. We can target based on their shopping interest, demographics, psychographics, purchasing history, location, interest, household income and more.
Programmatic email marketing is a great compliment to direct mail. A marketer can reach their specific target market by leveraging Exact Digital’s solution the same way they used direct mail acquisition in the past.