Gena Hamilton is the founder and managing director of Exact Media Services.  Gena is an innovative thinker, entrepreneur and seasoned sales executive with 27-years of professional experience in traditional and digital media.  She’s led the digital transformation and strategy at public/private newspaper and broadcast-tv companies, with a focus on digital-first thinking, audience and revenue growth with innovative digital and social media tactics.  She’s experienced in innovative digital marketing and revenue strategies, operations and managing P&Ls.  She was on the board of the Local Media Consortium and has managed collaborative partnerships such as Google, Yahoo, Facebook and other technology partners to advance digital across the enterprise.

In her previous role at The E. W. Scripps Company, she was the Regional General Manager, Digital responsible for managing and developing the overall digital strategy, business operations and overall profitability across digital division deploying innovative digital strategies to grow audience and revenue in 10 markets. She developed and led the content strategy for local news and niche products with a focus on real-time news reporting across Facebook, YouTube, Twitter, Instagram and other social media platforms for 23 tv-stations.

Gena also developed and executed a niche lifestyle-entertainment vertical called Taste & See which was launched in 5 markets (Tampa Bay, West Palm, Ft. Myers, Buffalo and Nashville) with a focus on building and attracting a highly coveted millennial audience with engaging, authentic and immersive storytelling through video and social media.

In her role as Managing Director, she looks forward to partnering with local business leaders, marketers and agencies to help them grow their business through customized advertising and marketing solutions across all platforms, reaching the right audience with the right advertising message —  anywhere, at any time, and on any device.