25% more consumers were measured to look at in-feed native placement more than standard banner.
Native advertising is perfect for brands to reach their audience by creating high impact, high click-thru-rate (CTR) campaigns that fit seamlessly into the overall content of nationally recognized publisher sites. Native advertising placements create a better user experience tied to digital advertising which leads to great ROI and conversion. “[N]ative ads registered 18% higher [brand] lift in purchase intent than banner ads,” states Sharethrough Native Advertising Insights.
Programmatic Native Advertising gives brands the same targeting capabilities as any programmatic advertising solution. Brands can target by demographic audience, behavior, interest and by location to reach an audience that’s more relevant to your brand goals and your customers’ interest.
NATIVE ADVERTISING ALIGNS WITH THE LOOK AND FEEL OF ITS ENVIRONMENT
AESTHETICS
Native Ads are incorporated into the design of the publisher’s page
LOCATION
In-feed and in-article display ads are located within the content for a seamless integration
VALUE
Delivering value that is better aligned with audience’s expectations
CREATIVE SPECS
A single creative is turned into multiple unique native ads.
DESIGN
- 1200 x 1200 pixel pref.
- 500×500 pixel min.
- 72dpi, JPG pref.
- Under 2mb per image
LOGO
- PNG Format
- 300 – 600 pixels wide
- Transparent Background
HEADLINE & CAPTION
- “Welcome to Cancun” or “Discover Mexico’s best-kept secret, Cancun…”
- Headline <30 characters
- Caption <200 characters
CLICK-THRU URL
- www.yoursite.com/cancun
- Landing Page URL
PROGRAMMATIC NATIVE ADS DELIVER
- Viewability
- Aligns with audience’s daily activities
- Connects with audiences organically
- No risk of fraudulent inventory
- Brand safe
QUALITY TRAFFIC
- Reach 92% of the online population
- Representing 86% of mobile users
- 52% male / 48% female
- 69% with children in the home
- 85% earning $100K+
PREMIUM PUBLISHERS
We are partnered with programmatic native networks with thousands of publishers in many different content verticals like Sports, Entertainment, News, Travel, Health, Politics, Family, Local News.
