Why Programmatic?
Today, with the shift in consumer behaviors and the ongoing changes in digital channels, it’s more important than ever for marketers to meet consumers where they are. Marketers who meet consumers’ expectations and deliver relevant information and the best experience at the right time will find themselves ahead of the pack.
Programmatic advertising helps marketers achieve their marketing goals more efficiently and effectively. By leveraging data, targeting parameters, and real-time optimization, they can create more personalized and engaging ad campaigns that drive results. We are a team of marketers who combine behavioral science and human decision-making to get your marketing message in front of the right audience every single time. Contact us to get your free marketing assessment today!
Programmatic advertising channels reach audiences through a variety of targeting methods and ad formats, including:
Targets users based on their browsing history, search queries, and online behaviors. This allows advertisers to show ads to users who are most likely to be interested in their products or services
Targets users based on the content they are viewing on a website. For example, an advertiser selling fitness equipment may target users who are reading articles about health and wellness.
Targets users based on their demographic information, such as age, gender, income, and location.
Targets users based on their location. Advertisers can target users in specific cities, regions, or countries.
Retargeting advertising is a powerful tool for advertisers, as it allows them to re-engage users who have already shown an interest in their brand. By delivering targeted ads to these users, advertisers can increase conversions, improve brand awareness, and drive more sales.
Programmatic advertising channels use real-time bidding (RTB) to automate the buying and selling of ad inventory. This allows advertisers to reach their desired audiences across multiple channels and devices in real-time, ensuring that ads are shown to the right users at the right time.
Exact Media Advantage
Our Campaign Managers have skin in the game. Campaign Managers are financially incentivized by meeting our quality assurance and CTR guarantee. They are dedicated to campaign delivery and performance by leveraging a revolutionary advertising technology platform which monitors the full life-cycle of a marketing campaign.
Transparency and Accountability
Technology: We use theTradeDesk as our primary demand side platform, which has consistently been rated the top DSP by many different industry measurements and is considered the best platform for guaranteeing high quality traffic and execution. We also optimize their platform for scaling hyper local marketing campaigns.
Quality: Programmatic solution guarantees 98%+ human traffic by using a blend of quality filters, focus on site quality, page position, time of day and guarantee the highest quality delivery available in local programmatic advertising.
Audience quality: We apply WhiteOps, Peer39 and Demand Side Platform measures to every programmatic campaign which eliminates robot traffic pre-bid, protecting marketers from wasting their ad dollars on non-human users.
Site / Inventory: Campaign delivery to Quantcast top 5,000 websites, protecting advertiser’s brand and improving programmatic campaign performance.
Delivery Measures: Our professional campaign management team will day-part advertiser’s campaign to only run between 5am and midnight and exclude inventory below the fold. These are two ways we add additional protection to make sure people see your ads and when they’re ready to make a purchasing decision.