SEARCH ENGINE OPTIMIZATION
(SEO)

70.6% of all traffic originates from search engines
60% of all traffic starts with a Google Search
Source: BackLinko

Search Engine Optimization (SEO) is the art and science of driving quality traffic to your website.  SEO should be at the core of all marketers’ digital strategy.  If your web site or mobile strategy does not include an SEO focus, it equates to lost revenue.  And, any digital efforts in driving consumers to your web site is a waste of money.  The goal of SEO is to ensure a site is aligned with search engines guiding principles as well as aligned to support users’ search experience. 

Google’s primary objective and strategy is focused on the users’ experience.  With 60% of traffic starting with Google search, In August 2018, Google announced their mobile-friendly focus, which means your web site and mobile assets need to be optimized otherwise you have no chance of ranking high on the search engine results pages (SERPs). Or, you run the risk of prospects not finding you. 

The good news is, we are here to help businesses rank higher on search engines results pages.  We have a team of SEO channel managers who conduct a comprehensive audit of your site and mobile ranking and devises an SEO strategy to help optimize and improve client websites, driving organic traffic and bottom-line performance.

Exact Digital Advantage

How are we different?  We take a two-pronged approach to SEO – Organic and Local to help businesses improve overall search performance.  An Organic SEO focuses on your website being found on Page One of search engines while Local SEO focuses on your LOCATION being found on maps and mobile searches.  Optimizing for SEO is a process that takes time.  Our 90-day high-level strategy will help construct a roadmap and outline milestones to hit.  

Organic - SEO

WEBSITE

We dive deep into analyzing your website. If your website is not optimized, then everything else will be less effective.

On-Site & Technical SEO

Schema Markup

XML Sitemap Robots.txt

Site Architecture

Canonicalization

Title Tags

Meta Descriptions

Headings

Content: Industry/Locality

Content: Education

Industry: Establish relevancy within your niche

Locality: Proximity is everything so we need to establish relevancy within the clients geography

Education: People go to Google for answers. Provide the best answer to a customer’s question. Focus on educating them through rich content creation

Acquire Links

We build quality over quantity which means we establish ways to link your content on other authority sites to drive traffic to your web site.

Building traffic through social media and sharing

Google’s algorithms are always logging, analyzing and judging any behavior related to your site – links, content and sharing relevant content (i.e. which builds Google’s trust)

Local - SEO

Local SEO focuses on getting businesses to show up in local search categories that are more relevant to the business.  For instance, have you ever pulled out your smartphone while driving to look up Mexican restaurants near you?  Local SEO is geared towards mobile and tablets to improve REACH and RELEVANCY within Google maps and most mobile searches.  It’s a different algorithm than organic search. 

Our strategy is to deliver a very unique Local SEO product by implementing strategies throughout the year that focuses on all ranking factors within the local SEO algorithm

The Local SEO Algorithm:

  • Google My Business Signals
  • Citation Signals
  • On-Page SEO Signals
  • Backlink Signals
  • Review Signals
  • Social Signals

 

Local SEO Goals:

  • Increase Page One visibility on Maps and Mobile Search for categories associated with your business
  • Increase visibility of your business listing Google converts to more actions – driving directions, calls, and clicks to the website
google search digital advertising