Streaming Audio

Consumers Love Digital Audio
In the second quarter of 2022, the number of music streaming subscribers worldwide amounted to 616.2 million, up from just under 523 million at the end of the SECOND quarter of 2021.

Source:  Statistica

Programmatic audio advertising gives advertisers an opportunity to connect with their customers on a personal level, with non-skippable, brand-safe audio advertising, using the same programmatic platform as your digital media plan.  Programmatic audio is great because of its ability to deliver brand message in an integrated, one-to-one environment when people are listening from their home, in the car, at the gym, biking or even cooking with friends. 

Programmatic audio advertising offers deep targeting for highly personalized and contextual messaging down to the level of the user’s mood or activity.  We tap into the largest streaming audio inventory available on the market today making it easy to scale targeted campaigns in hyper-local geographic area.  We are partnered and integrated with Spotify, Triton, iHeartRadio, Soundcloud, AdsWizz, TargetSpot, and more. 

“The addition of programmatic audio to a banner campaign can generate four times as many conversions.”

–Benjamin Masse, Managing Director, Market Development and Strategy, Triton Digital

Targeting Capabilities

  • Time of day
  • Demographic data
  • Genre
  • Playlist data
  • Location
  • Radio stations and popular “Serial” podcasts
  • Layer 3rd party targeting to guarantee to reach EXACT target audience

Programmatic Audio Benefits

  • Immersive and personal
  • Non-skippable 15 to 30 second ads
  • Highly fraud-resistant
  • Brand safe environment
  • Measure the ads consumers heard and the actions they took
  • Real-time audio decisioning and optimization