STREAMING TV

In July, streaming accounted for 34.8 percent of audiences' TV viewing. The runner-up was the now-dethroned cable TV, which came up narrowly behind at 34.4 percent. The relatively distant third was broadcast at 21.6 percent.

Source: Nielsen’s breakdown of TV viewing in July 2022.

Streaming TV, also known as OTT (over-the-top), CTV (ConnectedTV), and more, is a powerful and impactful marketing channel for advertisers.  Streaming TV is a top of the funnel product that reaches a targeted audience on a mass scale.  Advertisers can target, measure, and retarget TV-viewing households across all devices and channels, including display, mobile, native, and audio.   

Viewer Statistics

40%

Percentage of users who pause content to learn more.

60%

Percentage of viewers who conduct online searches while watching a live stream.

63%

Percentage of people aged 18-34 are watching live-streaming content regularly – making millennials the largest group of live content consumers.

79%

Percentage of people aged 18-34 are watching live-streaming content regularly – making millennials the largest group of live content consumers.

82%

Percentage of people whose internet usage will be for streaming video by 2022.

Exact Digital Advantage

  • We open the doors to incremental audience on Connected TV.
  • We tap into premium, non-UGC and brand-safe content with scale.
  • We provide a data-driven,
    audience-focused, and measurable approach that makes TV buying smarter.
  • We can tie purchases and other conversions to TV ad exposure.

Targeting Capabilities:

  • Behavioral Targeting

  • Demographic Targeting

  • Contextual Targeting

  • Time-of-Day Targeting

 

  • Device Targeting

  • Geo-Targeting

  • Retargeting

Tip:    Advertisers have the opportunity to create a full-funnel strategy with CTV by retargeting TV-viewing households who have seen your Streaming commercial across other devices and channels, and attribute online purchases to users watching connected TV.

Benefits:

  • 1:1 targeting of valuable customers and their household in real-time

  • 30 seconds or less TV-spot

  • Non-skippable ads with completion rate typically averages 95 percent or higher

  • Reaching 77% of millennials, aged 34 or under

  • Reaching users who spend on average 42 hours per month using OTT devices

  • Measure the impact of digital advertising by attributing online purchases to users watching connected TV

  • Premium advertising opportunity

  • Fraud-free

  • Brand safe and Non-UGC

Your commercial will reach the largest network of Streaming TV inventory out there.